The average visitor to YouTube checks out 8.89 pages per day By Q3 2020, this had shifted to 40.9% mobile and 34.4% on TV. In Q4 2019, 49.0% of YouTube viewing was mobile and 27.0% was on TVs. (Since mobile views are more likely to use the YouTube app.) It’s important to consider because it means YouTube statistics showing how much time people spend browsing significantly underreport the amount of time users actually spend on the platform. This number has been shrinking recently as people spend more time watching YouTube on their TVs, but it’s still a significant portion of viewing time. 40.9% of YouTube watchtime happens on mobile
That’s an average of 4.9 hours per week or nearly 255 hours per year. This includes usage across all devices: mobile, desktop or laptop, and connected TV. Viewers aged 18 and over spend 41.9 minutes on YouTube daily, on average How does that number get so high? The next couple of YouTube usage statistics provide some insight. That’s an incredible amount of content being consumed, all around the world. People watch more than a billion hours of video on YouTube every dayĪ billion hours. In this case, it comes in right behind Facebook. It’s also the world’s second-most used social platform YouTube is the world’s second-most visited website YouTube’s user based skews male, but there are still plenty of women creating and consuming content on the platform. (Data is only available for male and female users.) 56% of YouTube users are maleĪnd 44% are female. The next runners up? 9.2% of YouTube viewers are in India, and 4.8% are in Japan.
But keep in mind only a fraction of YouTube’s traffic actually comes from the USA.Īccording to Alexa’s estimates, while the United States is the single largest source of visitors for YouTube, it still represents only 16.4% of traffic. You’ve already seen how pervasive YouTube is in the United States. 16.4% of YouTube’s site traffic comes from the U.S. In March, YouTube watch time on TVs increased 80% year-over-year. YouTube is the most-used digital video platform in the United States. Almost all Americans who watch streaming videos on their TVs are watching YouTube. OTT stands for “Over-the-top” and it refers to streaming services watched on a TV. These last two YouTube user statistics combined show that YouTube has deep reach across every age category in the United States. This is also in stark contrast to the other social networks, most which require a minimum age of 13. parents of children 11 and under say their kids watch YouTubeĪnd 53% of those parents say their child watches videos on YouTube at least once a day. This is a very different pattern from other social platforms, where use drops off sharply in the older age groups. 73% of Americans aged 36 to 45 use YouTube, along with 70% of those aged 46 to 55 and 67% of those 56 and older. YouTube is most popular with users 35 and under, but only slightly. YouTube watchers will increase to 228.1 million by 2024, up from 214.9 million in 2020. And it’s almost twice as much as the next runner-up, Instagram (40%).Īccording to Pew Research, YouTube is the most popular online platform in America.ĮMarketer predicts the number of U.S. That’s more than Facebook (which reaches 68% of American adults). That’s not quite as large an audience as Facebook’s 2.74 billion monthly active users.īut keep in mind that it’s possible to watch YouTube content without ever creating an account, so the “logged-in monthly users” number likely underreports the actual number of people watching YouTube content each month. YouTube has more than 2 billion logged-in monthly users
YOUTUBE YOU SHOULD BE HERE DOWNLOAD
Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
0 kommentar(er)
